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Jägermeister was originally developed as a digestif and a cough remedy. In Germany, it may be humorously referred to as Leberkleister (“liver glue”). The humor plays upon the fact that Leberkleister rhymes with Jägermeister. A satirical advertisement which mocks Jägermeister as Leberkleister appeared on the back cover of issue number 70 of the German edition of Mad magazine in February, 1975, under the rubric “Advertisements we’d like to see.”
Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.Translated literally, Jägermeister means "hunting-master", combining Jäger (hunter) and Meister (master, in the sense of an accomplished professional). A possible free translation might be gamekeeper or game warden.
Jägermeister is a German 70-proof (35% abv) digestif made with 56 herbs and spices. It is the flagship product of Mast-Jägermeister