Cyber Monday has taken the prize for the biggest US online shopping day of the year, showing 12% growth year after year, since its inception. Cyber Monday 2015 is expected to hit $3 billion in sales.
As door buster sales grew in popularity, an online shopping presence wanted part of the exciting holiday shopping action. The National Retail Federation coined the phrase, Cyber Monday, in 2005. While Black Friday shopping has waned over the years, Cyber Monday continues to grow in popularity.
As online retailers offer "limited quantities," "free shipping," and other promotions and gimmicks to attract the frenzy of Cyber Monday shoppers, consumers who want to experience the fun of holiday shopping without the crowds, long lines, and sheer madness that comes with Black Friday can order from the comfort of their homes. And, as shoppers score amazing deals that will be conveniently delivered right to their doors, they can brag about it on social media using #cybermonday.
Just as Black Friday has extended from Thursday night until Saturday, Cyber Monday retailers are beginning to extend the shopping holiday. This year, Walmart and some other large retailers are advertising that online sales will begin on Sunday night. Mobile shopping has shown an overall increase and will undoubtedly contribute to an increase in Cyber Monday sales this year as shoppers can single click on their mobile devices while on the go.